We just put the finishing touches on our completely new online giving form. Since we hadn’t really made any major changes since December 2005, there was plenty of room for improvement. We took the opportunity examine every aspect of the online giving experience and we think came out with improvements across the board.
On the surface, we made the forms look nicer and behave better. Everything seems smooth, the language is concise, and the entire process seems friendlier. And, we distilled it from four separate pages into a single page with no extraneous questions. (After the transaction has been completed, we present the user with additional, optional questions.) Hopefully these changes will make the giving process feel a lot less like a burden and more like the happy act of generosity that it is.
Underneath the hood, we made the forms a lot smarter to prevent errors. We also were able to add functionality takes some of the burden off of staff here for repetitive tasks that could be accomplished programmatically.
Go ahead, give it a try. We hope you like the changes and we value your opinions. Let us know what you think in the comments.
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